There’s been a heated online debate about the ways consumers are influenced to buy things and adopt new social trends. Some people say a small group of Influencers drive most consumer decisions. Others argue that ideas spread through society from random starting points, without a hierarchy. The evidence shows that both groups are wrong in More
This is what I think are some of the best bits.
In the strategy work I do with tech companies, I’m frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall into three camps when it comes to community: –Many companies are still learning More
This is Part II of a series of posts on online communities (that is also available in PDF form: Rubicon-web-community) originally done at Rubicon (the company I led/founded). To return to the Introduction, Part I of this series, click here. Overview Working with online communities has long been touted as a great way for a More
In strategy work with tech companies, my team and I are frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. To help answer those questions, we surveyed more than 3,000 US web users on their overall Internet usage, and More
A popular sport in Silicon Valley is arguing about what exactly Web 2.0 is or is not. Is it about collaboration? Social networking? Custom services?
We think the argument misses the point. Web 2.0 is just an effect of a broader trend: the fundamental remaking of the software industry as a result of the Internet.
I’ve watched strategy being developed within companies like Adobe, Apple, Autodesk, and Nokia. I’ve seen strategy created by individuals. I’ve seen the big suits of Bain and McKinsey at work. I’ve seen it done well, and occasionally I’ve seen it done poorly. Having read more than 100 books that define the best thinking on strategy, I’ve noticed that following the existing methods often doesn’t yield success.
It’s not just the methodology. Here are five reasons strategy fails in businesses: