Archive | Market Power

The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.

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Google@Authors Talk

The most simple truths have deep implications. Today, the average person has access to information that, 20 years ago, only the richest billionaire did. I remember when as an analyst at Apple doing pricing and market research work, my job was to read the ($500K/year subscription) Gartner and IDC reports and get the nuggets out  More

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The Economics of Generosity

One of the most powerful talks this last week at TED centers on adapting to a new era, the Social Era. Amanda Palmer has been a disruption in the music industry for some time. (By sheer coincidence, I was sitting at the conference next to some senior executives in the music industry and got to  More

Workshop Setting

Designing Workshop & Seeking Your Advice…

I wonder if I can ask for your advice on something? Over the last few months, I’ve been asked to do more workshops and I could use your advice on designing a format and structure that would work best. While a speaker’s job is to passionately share their ideas, workshops are about applying ideas in  More

Power: it does not define you. You get to define it

Are You Giving Up Power?

When I spoke at Fortune’s Most Powerful Women’s Summit,  the first question asked in the room was this: “Doesn’t this Mean I am Giving up Power?” And I loved it. This is what women do: we dive into the heart of an issue so we can deal with directly. Just as surely as social boosts  More

tim Kastelle

Innovation In the Social Era

About a year ago, a blogger I had never met posted something online that he called “An Innovation Matrix”. I thought the blogger had a really original idea — something that took innovation both deeper and beyond the Blue Ocean thesis. I encouraged him, certainly guided him, and — every now and then — challenged  More