Archive | Market Power

The strategic stuff that lets you create true advantage — from business models, AND market definition, AND Value Propositions, AND Go-To-Market strategies, AND market defense plays, AND pricing models — to win in the marketplace.

Power: it does not define you. You get to define it

Are You Giving Up Power?

When I spoke at Fortune’s Most Powerful Women’s Summit,  the first question asked in the room was this: “Doesn’t this Mean I am Giving up Power?” And I loved it. This is what women do: we dive into the heart of an issue so we can deal with directly. Just as surely as social boosts  More

tim Kastelle

Innovation In the Social Era

About a year ago, a blogger I had never met posted something online that he called “An Innovation Matrix”. I thought the blogger had a really original idea — something that took innovation both deeper and beyond the Blue Ocean thesis. I encouraged him, certainly guided him, and — every now and then — challenged  More

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Thriving in the SocialEra & What it means for Social Business

When you realize social can affect everything, you can create value entire differently. And that has huge implications for us as leaders, for our organizations and for our economy. But it will mean we need to stop thinking “Social Media” and start thinking about what Social really means — to be connected, purposefully and in  More

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3 Must-Reads for this Weekend #13

Welcome to Fall, 2012! Hope you are getting your pumpkins, and your fall gear out this weekend. There’s a definite crispness in the air here in California. These stories  caught my eye this week; All address the tension of scale and meaning, much like #SocialEra. 75% of the S&P500 in 2020 won’t be ones we  More