Archive | Social

Designed for people, not some theoretical “market”, to thrive.

Like a Virgin

I was recently flying Virgin America on my way home from NYC. I usually check my watch just as the gates are about to close, to see if we’re leaving on time and the next phase countdown for the journey. In this instance, as I looked down, there was no watch. This watch was the  More

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Thank You / #SocialEra Sticker Available

I’ve wrote a few days about how to support an author.  The most important about that post was towards the end. It said, thank you. Your support means a lot to us authors. Without people sharing ideas, either through reviews and blog posts, or gifting it, or creating discussion groups at work, no idea gets  More

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How to Support An Author

“A barista spends 3 minutes making you a $6 latte, you tip her. A writer spends a year writing a book; and you complain that $4.99 is too high”. That line is from a tweet that has gotten over – get this — 4000 responses. Why? No one knows how to support an author. So,  More

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Our Obsession with Scale is Failing Us

Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something  More

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Enthusiasm for #SocialEra

FastCompany.com will feature an excerpt from the #SocialEra book on Monday. But Forbes Women beat ‘em to the punch in a piece on Thursday saying, “This is one of best books describing the deep shifts in how we operate in the world that I’ve read in years–probably the most radical and compelling since Clay Shirky’s  More

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More