I remember when I first joined online communities. How foreign it all felt. Who was “out there” that I was tweeting to? Who was going to read the blog that I was writing on? I spent my energy in real-life relationships more than online. I would poke my nose in and not “get it” very [...]
Archive | Social
Online is the New City
Richard Florida, the Atlantic editor recently wrote: “Cities are our greatest invention, not because of the scale of their infrastructure or their placement along key trade routes, but because they enable human beings to combine and recombine their talents and ideas in new ways. With their breadth of skills, dense social networks, and physical spaces [...]
It’s Tribes Not Herds
Twitter lets people find nuggets of ideas, gather and share sentiment, and –most importantly – helps people to find one another. It’s become customary to do “Follow Fridays” (in twitter language that gets reduced down to #FF) to help each other. I’m afraid I will sound a bit marmish in making this observation, but I [...]
And, Who Are You?
The quiet and art-filled office space overlooking majestic oak trees, the joy of working with Mike Mace, the significant source of income for our family. These were things I thought of when I thought of what I was losing when shutting down Rubicon. What I didn’t think of until it happened was this: when you [...]
Flesh And Blood
Let me just say the truth that no one else wants to tell you: We are sick to death of that grey faceless icon you let be your image on Linked In or Facebook. Said more positively, we want to see you. Not a grey faceless icon, but you. And, not some weird, Second Life-style [...]
Bearing Witness
We were all apart of the #Egypt revolution. Not in the way that Nicholas Kristof, a journalist, or Shervin Pishevar, an activist, were, and certainly not the way that the people of Egypt were. But we were a part of it. As the people of Egypt gathered in Tahrir Square and held up their signs, [...]
What Surrounds Us, Affects Us.
We are all connected. We mostly know that. Do we also realize that who we hang with affects our moods, what we think about as valid, it shows up in our decisions, and it affects what we create? Maybe. This week, I worked with an editor to create my first post for the HBR (Harvard [...]
Social Network, the Movie
I played hooky last Friday afternoon to see Aaron Sorkin’s story telling of the Facebook story via the Social Network film. Since then, I’ve reflected on the implications of a movie based in SV and my industry. If something good comes of this new visibility, I hope it helps us make 3 decisions well. 1st: [...]
To Leaders Afraid of Twitter
What would you say to the Leader who says “we just shouldn’t be that transparent” or “being transparent in the marketplace will ruin our competitive advantage”? Pam Fox Rollin asked me that question in our recent podcast. Besides “that’s bullshit”, I thought? Alas, I did not let my inside voice become my outside voice, but [...]
Lifetime Opportunity Value Equation (LOVE)
One of the challenges with a qualitative process framework like the LOVE model is that it is hard quantify all the benefits, especially during the initial stages of adoption. The latest McKinsey Global Survey looks at the business benefits from Web 2.0. Operationalizing the LOVE model in practice leverages many aspects of Web 2.0, so the McKinsey data is perhaps the most relevant data we currently have for this type of approach.