Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if More
Designed for people, not some theoretical “market”, to thrive.
This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. The headline has caused some interesting discussion / perspectives. (It also got some VERY strong personal attacks going.) I’m curious to see what you think, More
This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell. (Part I, the foundational rules of the social era can be found here.) Do let me know what you think.. and especially what you want to see addressed More
I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to win in it. Instead of ‘Built to Last’, we need to ‘Build for Speed’. More
Ever since the presidential election of 2008, I’ve been getting progressively mad about something. I got enthralled with an administration that wanted to connect with people in the social era to create change. Perhaps unrealistically, I had this hope it would carry beyond the election cycle. I knew it wouldn’t be easy but I thought More
Does Being Nice Pay Off? Two interesting research pieces crossed my desk in the past few weeks. One, from Stanford, argues that while people want to hang out with generous, kind, honest, sincere, and trustworthy people, they often select (hire or buy from) people who exhibit competitiveness, effectiveness, intelligence, and confidence. The other, from Harvard, More