Archive | Social

Designed for people, not some theoretical “market”, to thrive.

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Why Social Marketing Is So Hard

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if  More

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Why Porter’s Model No Longer Works

This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. The headline has caused some interesting discussion / perspectives. (It also got some VERY strong personal attacks going.) I’m curious to see what you think,  More

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Rules for The Social Era

I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to win in it. Instead of ‘Built to Last’, we need to ‘Build for Speed’.  More

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What Barack Obama Could Learn from Vivek Wadhwa

Ever since the presidential election of 2008, I’ve been getting progressively mad about something. I got enthralled with an administration that wanted to connect with people in the social era to create change. Perhaps unrealistically, I had this hope it would carry beyond the election cycle. I knew it wouldn’t be easy but I thought  More

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Must Read Weekend Reading

Does Being Nice Pay Off? Two interesting research pieces crossed my desk in the past few weeks. One, from Stanford, argues that while people want to hang out with generous, kind, honest, sincere, and trustworthy people, they often select (hire or buy from) people who exhibit competitiveness, effectiveness, intelligence, and confidence. The other, from Harvard,  More

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