Archive | Social

Designed for people, not some theoretical “market”, to thrive.

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Bearing Witness

We were all apart of the #Egypt revolution. Not in the way that Nicholas Kristof, a journalist, or Shervin Pishevar, an activist, were, and certainly not the way that the people of Egypt were. But we were a part of it. As the people of Egypt gathered in Tahrir Square and held up their signs,  More

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What Surrounds Us, Affects Us.

We are all connected. We mostly know that. Do we also realize that who we hang with affects our moods, what we think about as valid, it shows up in our decisions, and it affects what we create? Maybe. This week, I worked with an editor to create my first post for the HBR (Harvard  More

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Social Network, the Movie

I played hooky last Friday afternoon to see Aaron Sorkin’s story telling of the Facebook story via the Social Network film. Since then, I’ve reflected on the implications of a movie based in SV and my industry. If something good comes of this new visibility, I hope it helps us make 3 decisions well. 1st:  More

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To Leaders Afraid of Twitter

What would you say to the Leader who says “we just shouldn’t be that transparent” or “being transparent in the marketplace will ruin our competitive advantage”? Pam Fox Rollin asked me that question in our recent podcast. Besides “that’s bullshit”, I thought? Alas, I did not let my inside voice become my outside voice, but  More

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Lifetime Opportunity Value Equation (LOVE)

One of the challenges with a qualitative process framework like the LOVE model is that it is hard quantify all the benefits, especially during the initial stages of adoption. The latest McKinsey Global Survey looks at the business benefits from Web 2.0. Operationalizing the LOVE model in practice leverages many aspects of Web 2.0, so the McKinsey data is perhaps the most relevant data we currently have for this type of approach.

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Social Media: no 1 size fits all

Squirming. That’s what I do when I get an email from someone i want to connect with but it’s the wrong medium. I have to then decide if i want to let a NYT writer into Facebook where he’s only going to get pics of my kids, (and thereby find me incredibly boring!) or to  More

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