11 Rules for Creating Value in the #SocialEra

11 Rules for Creating Value in the #SocialEra

The era of social technologies provides seemingly endless opportunity, both for individuals & organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?

In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.”  Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

This quick-read offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration…

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The New How


Look at your organization’s
hierarchical approach.
Did you know it is the
number one way you
are killing innovation
in your firm?
The New How: Creating Business Solutions Through Collaborative Strategy

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