Tag Archives | average

L Todd Rose

The Myth of Average Denies Onlyness

Many years ago, the AirForce was designing the cockpit for “the average” pilot. As they rolled out better and better technology, performance was not improving. First they blamed the technology, and then the leaders involved. And, then they thought to blame the users, the pilots. Blaming and shaming fixed nothing.  Finally, they got curious enough  More