In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (she’s taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isn’t a book filled with hype–it provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies.
Tag Archives | Book/Books
A Rubicon Sparkler at the beginning of the season saw CEO Nilofer Merchant presenting a discussion on influencer marketing with Nick Hayes, co-author of Influencer Marketing: Who Really Influences Your Customers.
Just finished this book about a month ago. It hasn’t left my consciousness. Greg Mortenson (a local guy in the Bay Area) tries to summit Everest and fails. The guy who helps him nurse back to health was awesome. Greg feels a bond of debt and promises to help this guy’s village. They need a [...]
I’m writing a book. Or, at least, I hope to be writing a book. A bunch of the stuff I’m working on now is thinking about who it serves, it’s purpose, it’s vision and the breakdown of the big ideas into smaller ideas that tell a story. One thing is clear. A great deal of [...]
An incredibly popular (1M sold in the first year) book with a title I just love. Blue Ocean represents untapped market space. Written by a BCG guy, it’s a good book to talk about the need to create new markets vs. fighting it out over existing turf. They use Cirque Du Soleil as a great [...]
Want to know who someone is, how insightful they are and what they really care about? Then stop listening to their self-promotion pitch inclusive of the mckinsey-harvard pedigree*, or reading those PR-generated bios. Fiction is one thing, and professional resumes rise above that level to come to be an act of creative license. It seems [...]
Because all the “right” strategies in the world could be applied to any business but what makes it right for them is really about leveraging their core strengths today. So it’s about discernment certainly to figure out what is a company’s strength today. And what are they clearly not able to do. And then to look at that clearly, without bias to think about what makes sense. I suppose in some way it’s the role of a parent to a child or a teacher to a student. The parent or teacher sees things the child or student doesn’t. Not because the child is stupid or the student ignorant, but both are learning and are too close to the situation themselves to have some perspective of what true gifts / strengths / abilities they should place their leverage.
Okay, I normally don’t network. I’d rather be at home, in my pajamas with either a good book or my laptop. And networking itself has a bad rap. But I do believe that people can bring joy to our work and help us to connect each of us to interesting, good work. Given that context, [...]