Tag Archives | Book/Books

The Story

We are all telling ourselves stories every day about what is good, what is bad, what is hard and what is easy. What I’ve been telling myself in my role as newbie author is not working for me right now. The story from James Carroll blog yesterday brought this idea to clarity: “Near the end  More

Za Book Title

Many people have helped me pick the title of my new book in contributing ideas or reviewing options. It seemed only fair to update you now that we’ve made the decision. (in this case, we means the great team at O’Reilly and myself). The book is about a way to do collaborative strategy within firms.  More


Chris, my physical trainer and all around nice guy, recommended Lamb to me and it had me laughing out loud while thinking about my faith in new ways. The story is about “Biff”, the sidekick friend of Joshua (ala Jesus) and aims to fill in about 30 years that are missing from the bible to  More

I sits, thinks, and writes (and shop)

So I do sit, and think, and write. I do it from coffee shops. I do it in the middle of the night when my son and husband are asleep so i don’t take away from family tie. And after all my solace to think, I start to iterate and shape and mold ideas further with this collaborative team. And then I meet with lots of people who guide and shape and restructure and critique. Hard, and time consuming, but also fruitful.

Web 2.0: A Strategy Guide – Professor and Speaker Amy Shuen Captures the Essence

In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (she’s taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isn’t a book filled with hype–it provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies.

Influencer Marketing Matters

A Rubicon Sparkler at the beginning of the season saw CEO Nilofer Merchant presenting a discussion on influencer marketing with Nick Hayes, co-author of Influencer Marketing: Who Really Influences Your Customers.