My friend, Professor Terri Griffith sent this Yelp Review of Acme Bakery tonight because the review takes a side trip through REI… Check it out: This is a delightful tiny, but busy bakery. Everyone in town either knows first-hand how good the bread is or has been tipped off by Yelp. I was visiting from [...]
Tag Archives | Brand
Visible Through Onlyness
Last week, Ellen McGirt (of Fast Company fame) and Susan McPherson (exec at Fenton and expert in CSR) and I co-hosted a Salon to discuss Onlyness, key to #socialera. Onlyness is that thing that only YOU can bring to a situation. As you see yourself, others can see you and the value you bring.
5 Opportunities in ECommerce (Trend)
I’m an insane online shopper. Online wins over in-person for several reasons. One is research based; if I pick well, I only need to pick a few things that last. 2nd reason is that, most times, I know what it is I’m looking for, if only by category so that makes in-store shopping harder, not [...]
We Can’t Agree to Disagree
If [fill in the person] thinks I’ve bought in, they’re crazy.” “Even if [fill in the group] doesn’t believe in our current vision, they’ll believe when they see it.” “I don’t think [fill in the project] even matters to our customers.” These are not the kinds of comments any of us utter if we know [...]
Love & Brands
A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing. Anything strike you as seriously wrong about that? Just think for a minute and you’ll get it…. Yes, that’s right. Twitter only started in [...]
Open Letter to Carol Bartz, Yahoo
Congrats on your new role. For many of us in the tech industry, Yahoo is more than a company, it’s a Silicon Valley icon. By putting in the kind of strong management you represent, I hope the board is signaling the company’s intent to reinvent itself and thrive once again. Your opportunities speak to opportunities for every tech firm, so we’re going to make this an Open Letter in the hope that everyone can learn from the experience you’re about to have.