“How do you manage your brand?” I get asked that question really often, especially at public-venue speaking events. Typically, I sigh. It is not that the question is silly, or the questioner shallow, but because this question itself represents so much of what is stopping all of us from doing work that matters. We talk More
Tag Archives | Brand
My friend, Professor Terri Griffith sent this Yelp Review of Acme Bakery tonight because the review takes a side trip through REI… Check it out: This is a delightful tiny, but busy bakery. Everyone in town either knows first-hand how good the bread is or has been tipped off by Yelp. I was visiting from More
Last week, Ellen McGirt (of Fast Company fame) and Susan McPherson (exec at Fenton and expert in CSR) and I co-hosted a Salon to discuss Onlyness, key to #socialera. Onlyness is that thing that only YOU can bring to a situation. As you see yourself, others can see you and the value you bring.
I’m an insane online shopper. Online wins over in-person for several reasons. One is research based; if I pick well, I only need to pick a few things that last. 2nd reason is that, most times, I know what it is I’m looking for, if only by category so that makes in-store shopping harder, not More
If [fill in the person] thinks I’ve bought in, they’re crazy.” “Even if [fill in the group] doesn’t believe in our current vision, they’ll believe when they see it.” “I don’t think [fill in the project] even matters to our customers.” These are not the kinds of comments any of us utter if we know More
A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing. Anything strike you as seriously wrong about that? Just think for a minute and you’ll get it…. Yes, that’s right. Twitter only started in More