Tag Archives | Brand

Nilofer_Merchant_car

Your Brand is Exhaust Fume, not the Engine

“How do you manage your brand?” I get asked that question really often, especially at public-venue speaking events. Typically, I sigh. It is not that the question is silly, or the questioner shallow, but because this question itself represents so much of what is stopping all of us from doing work that matters. We talk  More

REI Get Outside Yourself copy

Why I Love REI

My friend, Professor Terri Griffith sent this Yelp Review of Acme Bakery tonight because the review takes a side trip through REI… Check it out: This is a delightful tiny, but busy bakery.  Everyone in town either knows first-hand how good the bread is or has been tipped off by Yelp. I was visiting from  More

_FNC5286

Visible Through Onlyness

Last week, Ellen McGirt (of Fast Company fame) and Susan McPherson (exec at Fenton and expert in CSR) and I co-hosted a Salon to discuss Onlyness, key to #socialera. Onlyness is that thing that only YOU can bring to a situation. As you see yourself, others can see you and the value you bring.

Aside

5 Opportunities in ECommerce (Trend)

I’m an insane online shopper. Online wins over in-person for several reasons. One is research based; if I pick well, I only need to pick a few things that last. 2nd reason is that, most times, I know what it is I’m looking for, if only by category so that makes in-store shopping harder, not  More

More
Aside

We Can’t Agree to Disagree

If [fill in the person] thinks I’ve bought in, they’re crazy.” “Even if [fill in the group] doesn’t believe in our current vision, they’ll believe when they see it.” “I don’t think [fill in the project] even matters to our customers.” These are not the kinds of comments any of us utter if we know  More

More
Aside

Love & Brands

A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing.   Anything strike you as seriously wrong about that?     Just think for a minute and you’ll get it…. Yes, that’s right. Twitter only started in  More

More