Blog Yes & Know

CMOs: Lead a Revolution!

A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, …

Some good reads …

I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since …

Affinity!

Affinity! That illusive icon in the distance that every company wants to attain. When you have it, you’re golden. When you don’t, everything’s a struggle. It’s that tight grouping and …

Separating "How" from "What:" An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Separating “How” from “What:” An open letter to the tech industry

One of the advantages of working as a consultant is that you get to look at the big picture across corporations. You can see trends and common themes that might not be obvious to somebody working in a single company.
One of the themes that’s become very clear lately is our industry’s difficulty telling the difference between “how” and “what” when designing products.

Reaching Good Decisions

I spent a walk last week with a friend who is struggling to make a good decision. It’s more a personal decision rather than a professional one. And yet I …

When in Doubt, Pilot

Ever heard this? Let’s go 180 degrees in a different direction, at full speed, with everyone on board, and expect our current business to do great while we turn everything …