When buzz starts to happen in Silicon Valley, the same terms are used over and over again, with a completely different definition for the same words. Yesterday, a client of ours came in for a quick-stop ‘consultation’ to review a business strategy linked to a VC pitch. [We're experimenting with a new business model for [...]
Tag Archives | Business Strategies
Churn and Burn or Ways to Go?
It is true that, over time, strong technology consumer companies will win market share from weak companies. However, there’s one nearly surefire way to make sure you don’t fail. Focus. You got know enough to know if you’re going to go right into a hard brick wall. The purpose of any business and market strategy [...]
Give me that thing called [customer] Love
Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great source for content and real-know from people in the field. Start getting their RSS field if you want to hear the latest and greatest perspectives [...]
10 Ways to Convince Others to Follow YOU!
At a speech last month at a women’s exec group, one audience member asked “how do I build a business case so I get heard”. Great question. In my day job, I help execs form business cases all the time, on defining what products should get more marketing push, which business unit should get the [...]
Are the Mammals Eating Your Eggs?
Clients ask us lots of questions, but with the world buzzing about Web 2.0 and software changing in some pretty significant ways, one question that clients should ask but never do is, “Is my company becoming a dinosaur?” Maybe it’s because people don’t want to know, or perhaps Rai Wasner, a former colleague, had it right years ago when he said that life can be pretty good for the last dinosaur as you seem to have the whole swamp to yourself.
Once you stop innovating, you’re stuck in the status quo, and if—really when—the world changes, you’ll be unable to adapt. Your company’s name will be added to the corporate “Where are they now?” file.
As a public service, Rubicon Consulting has compiled a list of signs that your company may not be as nimble and innovative as it needs to be to defeat challenges from upstart competitors.
Playdough, anyone?
In our offices, we have playdough. Yes, you read it right. Playdough. When I asked my assistant to get some playdough, she thought she had heard wrong. (It could have been I was mumbling, too). But I wanted to leave it around to see if it could remind us to – ya know – shape [...]
Is the Mobile Market Ripe for the Pick’n?
Questions software executives must answer if they expect to stay on top of the rapidly emerging mobile market space.
Lately, it seems you can’t swing a PDA or Smart Phone without hitting a business or trade publication article that contains the word “Mobile.”