Most people think that ideas change the world. That’s not true. Ideas in our head do not create change. Ideas, co-created with others, fueled by the conviction of our hearts …
What Batman Can Teach Us
You know who totally gets collaboration? Batman. He didn’t do the world-saving-things himself; he understood the power of a Robin and an Alfred and he collaborated well with the police. …
The Nature of Things: Web Marketing
For each era, there are new rules. In the web world today, marketing online has new rules. Marketing is no longer about awareness online, but about creating an experience for the consumer or customer.
I propose the new marketing goal with online marketing is about engagement. Personal engagement. Connection from user to company. Customers like what you help them do. Your offerings are appealing and designed around and with them. Customers are delighted because they can exchange usages with one another and therefore find more ways to use your gadget. Joy of engagement brings them back again and again.
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