Tag Archives | Collaboration

Beyond Web 2.0

A popular sport in Silicon Valley is arguing about what exactly Web 2.0 is or is not. Is it about collaboration? Social networking? Custom services?
We think the argument misses the point. Web 2.0 is just an effect of a broader trend: the fundamental remaking of the software industry as a result of the Internet.

Employees Co-Create Brand

A bunch of writing has been done by myself and others about how “consumers now co-create the brand”. But what about employees? Are they co-creators, too? Many, many fortune 1000 companies are afraid to let their own employees blog. “What if they say something we don’t like?” is the question I hear from potential clients.  More