Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so within the two months before their contracts expire, a market research firm said Friday. While [...]
Tag Archives | Consumer Behavior / Markets
Top 10 Trends for 2007
Top 10 Trends for 2007 High-Tech Markets: 1. The OS matters. With open source, mashups and mobile players all creating different and incompatible platforms, we believe the software platforms of the future may be layers that run across all those competing operating systems, with Adobe’s Apollo and Microsoft WPF/E both key players, coming to market [...]
Power of the Influencer — Who is Yours?
When you want to buy a new bbq, who do you ask? If you want to know which smartphone to buy, what blog do you go to? And if you’re looking for a school to enroll your kid, whose advice do you seek? Those people that you’re calling, emailing with or reading, they’re special. Not [...]
Symbiotic Relationships in Play
One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high walls and a moat to control access — Dell, Intel, and the former AT&T are all examples of companies that fared well under that model. [...]
Web 3.0 & the Real Market Requirement
You know the really cool thing about a summit full of smart people is that it causes a dialogue in the room and online. So what’s next on the consumer market front? Check out this article and the related Carr article which I loved when I read it last night. Also, emailing with Gibu Thomas, [...]
Blurred at Web 2.0 Summit
Mary Meeker of Morgan Stanley is the only speaker I know that can get away with delivering slide content in such a fast pace that not only can you barely follow, but you can barely connect notes. But she is kind enough to provide the link to the full slides. Some key points she raised [...]
Go-to-market in Web 2.0 Era
It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories still hold true, what was once considered the leading edge has drastically evolved. Web 2.0 has also impacted the paradigm by changing what product definitions [...]
Consumer technology matters but only to a few…
Consumer technology matters, sure. But remember that most of consumer technology stuff is something people made up and then found someone willing to buy. I profess to have done this with web authoring software, and countless other tools. Consumer marketing is demand-creation focused. No one ever thought they needed a treo until they had one. [...]
Do you know what drives purchase?
Consumer goods like P&G have always invested in knowing how their sales and marketing activities drive purchase. See this article from July 10th, by Ellen Byron featuring James Stengel who is the Global Marketing Officer for P&G. In it, Mr. Stengel talk about mobile promotions, impact of digital video records on TV advertising, media channel [...]
Give me that thing called [customer] Love
Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great source for content and real-know from people in the field. Start getting their RSS field if you want to hear the latest and greatest perspectives [...]