Tag Archives | Consumer Behavior / Markets

Aside

Power of the Influencer — Who is Yours?

When you want to buy a new bbq, who do you ask? If you want to know which smartphone to buy, what blog do you go to? And if you’re looking for a school to enroll your kid, whose advice do you seek? Those people that you’re calling, emailing with or reading, they’re special. Not  More

More
Aside

Symbiotic Relationships in Play

One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high walls and a moat to control access — Dell, Intel, and the former AT&T are all examples of companies that fared well under that model.  More

More
Aside

Web 3.0 & the Real Market Requirement

You know the really cool thing about a summit full of smart people is that it causes a dialogue in the room and online. So what’s next on the consumer market front? Check out this article and the related Carr article which I loved when I read it last night. Also, emailing with Gibu Thomas,  More

More
Aside

Web 3.0 & the Real Market Requirement

You know the really cool thing about a summit full of smart people is that it causes a dialogue in the room and online. So what’s next on the consumer market front? Check out this article and the related Carr article which I loved when I read it last night. Also, emailing with Gibu Thomas,  More

More
Aside

Blurred at Web 2.0 Summit

Mary Meeker of Morgan Stanley is the only speaker I know that can get away with delivering slide content in such a fast pace that not only can you barely follow, but you can barely connect notes. But she is kind enough to provide the link to the full slides. Some key points she raised  More

More
Aside

Go-to-market in Web 2.0 Era

It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories still hold true, what was once considered the leading edge has drastically evolved. Web 2.0 has also impacted the paradigm by changing what product definitions  More

More