Tag Archives | Consumer Behavior / Markets


Consumer technology matters but only to a few…

Consumer technology matters, sure. But remember that most of consumer technology stuff is something people made up and then found someone willing to buy. I profess to have done this with web authoring software, and countless other tools. Consumer marketing is demand-creation focused. No one ever thought they needed a treo until they had one.  More

Do you know what drives purchase?

Consumer goods like P&G have always invested in knowing how their sales and marketing activities drive purchase. See this article from July 10th, by Ellen Byron featuring James Stengel who is the Global Marketing Officer for P&G. In it, Mr. Stengel talk about mobile promotions, impact of digital video records on TV advertising, media channel  More

Give me that thing called [customer] Love

Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great source for content and real-know from people in the field. Start getting their RSS field if you want to hear the latest and greatest perspectives  More

Solutions Drive Sales

Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras. It shows that the solution (even if it’s silly — or, perhaps because it is silly) is what drives sales. Here’s a CNET article on  More



Last night, a little venue called Spark was held. The notion was to connect really smart people – who are down-to-earth good leaders in high-tech – to learn from our firm the latest on transforming business and marketing models, and meet one another to exchange, interact, engage with one another. We barely mentioned the name  More


Talk with, not At

An industry commentary on how marketing in high-tech is changing. I think there’s way more ahead than banner ads and search word optimization when it comes to high-tech consumer marketing. I think that we will move from non-personal ways of advertising to customer engaged ways of connecting. I have provided some examples as illustrations and then provided what I think it means.