Tag Archives | Consumer Behavior / Markets

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Video, video — oh how you've changed

Most consumers don’t want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don’t want to master Studio 10 by Pinnacle or Final Cut Studio by Apple, or climb the mount everest of all video editing products, Adobe’s Premiere. Consumers just want to take a shot  More

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The Customer Experience: The Design Moment of Truth

Business 2.0 ran an article this month on their ’2nd annual bottom line design awards’. The article promised to “go beyond surface beauty to single out objects that look good not just in pictures, but also on their makers’ income statements.” According to them, “design aesthetic was but one of 10 metrics we used to  More

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Why company blogging really makes sense

In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group forum, I think blogging really makes sense. With it, businesses can enable consumers to talk with real people at the company, tell their own stories,  More

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Genuine vs. Canned Customer Nurturing

Ever see those banners that say ‘we love our customers’. Do you ever believe them? Customer relationships are more than good intentions. It means setting the intention to pamper good customers and investing in the technology and processes to make a positive, intelligent and (nicely done) persistent impact. It means causing meaningful communications that keeps  More

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Community is what we all seek

Just finished a book, Plainsong, that my stepdaughter lent me. It’s an interesting story of 2 brother farmers, a pregnant high-schooler, two young boys deserted by their mother, and so on. Good book and well written. The richness of the text brought the smells, sounds and sights to life. Each story was a series of  More

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B2C Marketing Has Its Nuances

Last weekend I wrote about Cisco entering multiple, disparate markets at the same time. While I thought that vertical strategy appears to be a good fit with the strengths and their customer needs, I thought their consumer play would challenge the company. Here’s my point. Marketing to businesses (B2B) is really different than marketing to  More

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