Today, Harvard Business Review’s (the premier management magazine in the world) magazine for April was released. (Check out the upper corner, because this is fun news to share!) One of the featured 3,000-word articles is on Leading in the Social Era. It’s entitled, When TED Lost Control of it’s Crowd. In this article, I discuss [...]
Tag Archives | Emerging Business Models
What Will Save Us?
Any time I have a chance to share my story to a good listener, I get to reinterpret the narrative thread that ties it all together. The story I would have told you of, say my Apple work experiences at age 25 would be different than the stories I will pull out now after nearly [...]
Innovation Isn’t Tied to Size, But to Operating Rules
I have to admit that I see red whenever I see people pick on big firms for not being able to innovate, or celebrate startups alone as “getting it”. I teach and advise entrepreneurs (from Stanford, in Silicon Valley, et al) and I’ve advised and worked with some of the best global Fortune 500 firms [...]
Traditional Strategy Is Dead. Welcome to the #SocialEra
When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the [...]
Stop Talking About Social and Do It
“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are neither hired nor paid by you. “Competition” [...]
Social Means Freedom, For Better or Worse
This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell. (Part I, the foundational rules of the social era can be found here.) Do let me know what you think.. and especially what you want to see addressed [...]
Rules for The Social Era
I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to win in it. Instead of ‘Built to Last’, we need to ‘Build for Speed’. [...]
Lesson of Cezanne & The Upcoming Disruption
There was a time when great art was about depicting things as close to what the human eye could capture in real life. And then photography came along. Imagine being the artist that had perfected your craft up to that point. You would be thinking something like, “flubbertyjickets”, as you found yourself more a master [...]
Must-Read Weekend Reading
[I’ve been developing a Harvard Magazine article on the demise of 800 lb gorillas, and the new rules played by those that replace them, so not as much writing this week on Yes & Know. But I have still been reading a bit, and these are some gems to share.] The Global Mind In sharing [...]
Fill Your Company with LOVE (Framework)
As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.
The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement–and enhancement–for the transaction-based buying funnel.