I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to win in it. Instead of ‘Built to Last’, we need to ‘Build for Speed’. More
Tag Archives | Emerging Business Models
There was a time when great art was about depicting things as close to what the human eye could capture in real life. And then photography came along. Imagine being the artist that had perfected your craft up to that point. You would be thinking something like, “flubbertyjickets”, as you found yourself more a master More
[I’ve been developing a Harvard Magazine article on the demise of 800 lb gorillas, and the new rules played by those that replace them, so not as much writing this week on Yes & Know. But I have still been reading a bit, and these are some gems to share.] The Global Mind In sharing More
As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.
The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement–and enhancement–for the transaction-based buying funnel.
While failure for the high-tech entrepreneur is less likely to result in death, the parallels between the Gold Rush and the current Web-based economy are many. In both cases, participants must to adapt to a new way of life, with new rules. Or rather, no pre-existing, fixed rules.
Silicon Valley’s famous tolerance of entrepreneurial failure has its roots more than 150 years ago in the Gold Rush when more than 90,000 people made their way to California in the two years following John Marshall’s discovery of gold near Sacramento in January, 1848. By 1854, more than 300,000–representing more than one percent of the total population of the United States at the time–had come west in search of fortune.
Om Malik has a juicy article about social networking on Giga Om. Google CEO Eric Schmidt never misses an opportunity to dis the social networking sector, typically by pointing out how hard it is to monetize social media inventory. Which could just be his way of trying to excuse his company’s inking of an exclusive More