Any time I have a chance to share my story to a good listener, I get to reinterpret the narrative thread that ties it all together. The story I would have told you of, say my Apple work experiences at age 25 would be different than the stories I will pull out now after nearly [...]
I have to admit that I see red whenever I see people pick on big firms for not being able to innovate, or celebrate startups alone as “getting it”. I teach and advise entrepreneurs (from Stanford, in Silicon Valley, et al) and I’ve advised and worked with some of the best global Fortune 500 firms [...]
I was recently flying Virgin America on my way home from NYC. I usually check my watch just as the gates are about to close, to see if we’re leaving on time and the next phase countdown for the journey. In this instance, as I looked down, there was no watch. This watch was the [...]
When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the [...]
People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items are, well, the things you find on Amazon. If I start to [...]
While there are many things worth celebrating of Steve Jobs’ life, the greatest gift Steve gave us is a way to design our own lives. Steve Jobs was known for being a design god who sweated experience, and pixels and, well, everything. “Design,” he once said, “is a funny word. Some people think design means [...]
Seven years ago, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger posted an online document called the Cluetrain Manifesto. It laid out 95 principles for communicating with customers online. The Manifesto created big stir, was signed by a lot of people working in the tech industry, and turned into a book that sold well at the height of the Internet bubble. But since then it has been largely forgotten.
Seven years later, the Manifesto is a mixed bag. Some of its maxims are seriously out of date, and a few are just plain wrong. There are also some things missing. Because the document is long, and parts of it are badly off target, we’re reluctant to refer any of our clients to it today.
However, parts of the Manifesto are just plain brilliant, and deserve to be spray-painted on the walls of corporations around the world.
