Technorati recently published a state of the blogosphere about 2 weeks ago. And I’ve wanted to write on it ever since as an example of being clear on what you are intending to measure and what you are actually measuring. The slide I’m referencing is this one: In it, Technorati, is defining “authority” ratings of [...]
Tag Archives | High-Tech Case Studies
Here’s a tip on Silicon Valley insults
I didn’t know I could go to a technology conference and see an insult on stage. But only if you knew the background would you feel a gasp welling inside you. Here’s a tip you won’t find inside the bathroom stalls anywhere other than Silicon Valley. If someone says that you sound or act like [...]
Where does this leave Palm?
So Moto bought Good. While the press release says Good will continue to develop multi-platform solutions, I can’t imagine how Palm can ultimately create a truly differentiated strategy. Maybe Palm’s business is in harvest mode? There’s a strong enough installed base that the company can continue to throw off revenues for some time.
Product Management are really Super Heros in Disguise!
In my opinion, there are two really hard jobs inside a company. One is being a CEO, and the other being a product manager. A few reasons why I believe this. Both the CEO and Product Managers are expected to be the most flexible acrobatic kind of leaders — adjusting to people’s styles, making sure [...]
What is it you believe?
As great leaders, we all need to know what we believe and hold true. Because before we really can lead, we need to be able to connect our beliefs with our actions, and those actions with results. By asking people to focus on particular results without understanding the ‘why’ of it, you are asking people [...]
Multiplier Developer Ecosystems
In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball or soccer. In the same way, the developing business model for the next ten years depends hugely on which set of developer and ecosystem partners pick you.
However, unlike grade school, you might have more ability to influence this selection.
Churn and Burn or Ways to Go?
It is true that, over time, strong technology consumer companies will win market share from weak companies. However, there’s one nearly surefire way to make sure you don’t fail. Focus. You got know enough to know if you’re going to go right into a hard brick wall. The purpose of any business and market strategy [...]
Go-to-market in Web 2.0 Era
It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories still hold true, what was once considered the leading edge has drastically evolved. Web 2.0 has also impacted the paradigm by changing what product definitions [...]
Do you know what drives purchase?
Consumer goods like P&G have always invested in knowing how their sales and marketing activities drive purchase. See this article from July 10th, by Ellen Byron featuring James Stengel who is the Global Marketing Officer for P&G. In it, Mr. Stengel talk about mobile promotions, impact of digital video records on TV advertising, media channel [...]
Developer Programs Key to Upward Cycle
In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball or soccer. In the same way, the developing business model for the next ten years depends hugely on which set of developer and ecosystem partners [...]