Tag Archives | High-Tech Case Studies

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CMOs: Align Yourself to the C-suite

Is Marketing considered a a Corporate Performance Contributor? From conversations I’m having around the Valley, I’ve come to realize that marketing and its relevancy to the C-Suite is (in cleaned up language) not-so-good. Marketing is no longer considered contributing to the corporate performance of a company; not in any strategic kind of way. It hurts  More

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RIM’s Blackberry Campaign Commentary

Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other stories of why people loved their blackberry. There are lots and lots of stories. And you can learn more about your Blackberry in the process.  More

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RIM's Blackberry Campaign Commentary

Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other stories of why people loved their blackberry. There are lots and lots of stories. And you can learn more about your Blackberry in the process.  More

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CMOs: Lead a Revolution!

A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, its customers, and the team so I was seriously tempted. Yet, I knew the chances of surviving and thriving in that context were let’s just  More

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Some good reads …

I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since 1976. I became a customer in 1984, worked there from ’89-96, left the line briefly for two years and returned in or around the year  More

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