Tag Archives | High-Tech Case Studies

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The Holy Grail of the SMB Market

I’ve been working with many a new client who wants to reach the SMB market. These are traditional enterprise companies who want to expand. And they the SMB market as a viable one to pursue for growth. But this market has been elusive to many for a long, long time. That’s changing of course. But  More

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Software Platforms of the Future

A very important trend to watch in 2007 will be the ongoing efforts to separate the operating system from the platform (the APIs and user interface that an application interacts with).
Key players in this movement include Adobe’s Apollo and Microsoft WPF/E.

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Symbiotic Relationships in Play

One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high walls and a moat to control access — Dell, Intel, and the former AT&T are all examples of companies that fared well under that model.  More

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Technorati: Measuring Volume not Value

Technorati recently published a state of the blogosphere about 2 weeks ago. And I’ve wanted to write on it ever since as an example of being clear on what you are intending to measure and what you are actually measuring. The slide I’m referencing is this one: In it, Technorati, is defining “authority” ratings of  More

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Here's a tip on Silicon Valley insults

I didn’t know I could go to a technology conference and see an insult on stage. But only if you knew the background would you feel a gasp welling inside you. Here’s a tip you won’t find inside the bathroom stalls anywhere other than Silicon Valley. If someone says that you sound or act like  More

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