Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so within the two months before their contracts expire, a market research firm said Friday. While More
Tag Archives | High-Tech Case Studies
I’ve been working with many a new client who wants to reach the SMB market. These are traditional enterprise companies who want to expand. And they the SMB market as a viable one to pursue for growth. But this market has been elusive to many for a long, long time. That’s changing of course. But More
A colleague who works within one of my company’s clients writes this email to me about a month ago: “I still find myself scratching my head at how to apply this line of advice (referring to a white paper I sent on permeable markets) to a large highly profitable business. In the last session [Spark More
A very important trend to watch in 2007 will be the ongoing efforts to separate the operating system from the platform (the APIs and user interface that an application interacts with).
Key players in this movement include Adobe’s Apollo and Microsoft WPF/E.
One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high walls and a moat to control access — Dell, Intel, and the former AT&T are all examples of companies that fared well under that model. More
Technorati recently published a state of the blogosphere about 2 weeks ago. And I’ve wanted to write on it ever since as an example of being clear on what you are intending to measure and what you are actually measuring. The slide I’m referencing is this one: In it, Technorati, is defining “authority” ratings of More