Tag Archives | Innovation

Why You Should Let a 5-Year Old Design Your Next Product

All his life, he hated brushing his teeth. Getting toothpaste onto a toothbrush can be messy if your fine motor skills are still developing. And, of course, even though you know you’re supposed to replace a toothbrush every three months, who really keeps track of that? So, Houston Diaz decided to invent a solution. And  More

tim Kastelle

Innovation In the Social Era

About a year ago, a blogger I had never met posted something online that he called “An Innovation Matrix”. I thought the blogger had a really original idea — something that took innovation both deeper and beyond the Blue Ocean thesis. I encouraged him, certainly guided him, and — every now and then — challenged  More

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3 Must-Reads for this Weekend #14

I’m sitting at home coughing and coughing. After a long 40 days on the road, I am now officially sick. About the only thing I have energy to do is to read, but luckily there are some amazing things people have written. The common thread is about knowing when and how to adapt (because adapt  More

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Our Obsession with Scale is Failing Us

Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something  More

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More