During my day job, I help both start-ups and billion-dollar tech companies pick market niches and position themselves to compete successfully no matter what size. Most of them start with a competitive mindset that is something like “we make a better widget”. Sound like anyone you know? Many tech companies have this philosophy. So it’s [...]
Tag Archives | Innovation
Value Innovation
Does your company need to win new markets in order to keep up with, or more importantly, exceed investor expectations? Will you be able to get there by evolving your products or solutions, or will it require disruptive innovation? Does the challenge of your “day job” managing the existing business and investor expectations keep you from your “other job” of developing the strategy and plans that will allow you to leapfrog the competition? If you answered “yes” to any of these questions, you are not alone and have the company of many other executives, which very likely includes your competitors.