Tag Archives | Innovation

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Ars Technica – Don Reisinger on Amazon’s Kindle

Don Reisinger wrote a very comprehensive opinion piece on Ars Technica yesterday. He has quite a wish list for the next version. But even though he covered its sales, a still too-high price, its ability to let you read more than just books, a possibly enhanced screen, tons of content available, a potential move into  More

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Ars Technica – Don Reisinger on Amazon's Kindle

Don Reisinger wrote a very comprehensive opinion piece on Ars Technica yesterday. He has quite a wish list for the next version. But even though he covered its sales, a still too-high price, its ability to let you read more than just books, a possibly enhanced screen, tons of content available, a potential move into  More

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Apple iPhone: Successes/Challenges

The Apple iPhone is easily the most publicized new mobile device in recent memory. But despite all the discussion about the product, there’s relatively little hard information available to the public on its impact. How is it being used? What effect is it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of 460 randomly-selected iPhone users in the US. This report summarizes the findings from the survey, and what they mean for users and other companies.

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Art of Innovation

My hero. Every time I read an article about Ideo, read their book, read an article about them, I get goose bumps. Ideo is to Innovation what I aspire Rubicon to be for Business Strategy. Tom Kelley, one of the founders of Ideo wrote down ideas and systems for allowing innovation. Since you’ve all touched  More

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What was Ford’s Alan Mulally thinking?

Unless you are selling talking beer openers or donuts, comparing your product to Homer Simpson defies conventional wisdom. When your product is a slow-selling car, your actions are certain to leave people saying, “D’oh!”
Yet, this is exactly what Ford Motor CEO Alan Mulally did recently. He wasn’t subtle, in a public speech he projected an image of Homer over a picture of Ford’s Taurus sedan while being critical of the design and talking up future models as much better. We can be pretty sure that this will not rally sales of the Taurus over the coming months, so has Mulally gone mad or is he actually smart?

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