Tag Archives | Jennifer Aaker

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Developing Ideas + Dealing with Haters

Whew! I feel like I just gave birth to an intellectual baby. And it was a big one. A 10-lber. And pushing it out was hard. And some people thought it was ugly. Regular readers to Yes & Know will have noticed I’ve been sucked into a particular idea for months now… Writing this 5-part  More

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Must Read Weekend Reading

Does Being Nice Pay Off? Two interesting research pieces crossed my desk in the past few weeks. One, from Stanford, argues that while people want to hang out with generous, kind, honest, sincere, and trustworthy people, they often select (hire or buy from) people who exhibit competitiveness, effectiveness, intelligence, and confidence. The other, from Harvard,  More

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