Tag Archives | market

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Trend to Watch: Mobile Payments

Starbucks has become that much more convenient.  Today, the NYT showed us that we can use our phone to buy coffee. No more carrying your wallet, and your phone. At over 7000 Starbucks locations, we can start to do micropayments with our phone app. Anything that gives us easier, faster access to coffee deserves a  More

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Open Letter to Carol Bartz, Yahoo

Congrats on your new role. For many of us in the tech industry, Yahoo is more than a company, it’s a Silicon Valley icon. By putting in the kind of strong management you represent, I hope the board is signaling the company’s intent to reinvent itself and thrive once again. Your opportunities speak to opportunities for every tech firm, so we’re going to make this an Open Letter in the hope that everyone can learn from the experience you’re about to have.

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Beyond Web 2.0

A popular sport in Silicon Valley is arguing about what exactly Web 2.0 is or is not. Is it about collaboration? Social networking? Custom services?
We think the argument misses the point. Web 2.0 is just an effect of a broader trend: the fundamental remaking of the software industry as a result of the Internet.

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Metrics: The Long and the Short View

In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few weeks on a client Optimization project where we’re drawing a pattern out of a mosaic of metrics and seeing some interesting insights. While many people  More

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Video Use In Education

According to market research recently completed by Rubicon Consulting, video editing currently represents the fasting growing category of software sold into Education. More and more schools are producing videos, with even middle schools often broadcasting live announcement shows via in-school cable systems. Most new school construction now includes dedicated video studios for use by students and faculty. Despite all of these signs of impending breakout, Rubicon estimates that only five percent of K-12 teachers currently use video creation in their classes, so the market remains a very early one at this point.
This white paper analyzes the current situation, some best practices for adoption and offers projections for what is next.

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