When you realize social can affect everything, you can create value entire differently. And that has huge implications for us as leaders, for our organizations and for our economy. But it will mean we need to stop thinking “Social Media” and start thinking about what Social really means — to be connected, purposefully and in [...]
Tag Archives | Marketing and Advertising
Metrics: The Long and the Short View
In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few weeks on a client Optimization project where we’re drawing a pattern out of a mosaic of metrics and seeing some interesting insights. While many people [...]