Tag Archives | New Market Definition / Creation

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In a bar fight, what are you prepared to do?

Competition in the tech industry is a fundamental. Without it, we would never have seen the innovations and incredibly cool stuff that have informed, transformed, and improved our daily lives. Think about search and how much we use it to find anything, anytime. Or email tools that allow us to be connected and exchange ideas.  More

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Google SMB Push…

Having launched what now seems like a bazzillion products, I think I can draw a conclusion about the simplicity of enterprise product adoption. Here goes. There are only 3 things enterprise companies need to adopt technology: security, scalability and support. Oh, and the product has to solve a problem that needs solving. Okay, so 4  More

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Amazon’s Category Creation Going Again

Grid Platforms: The big idea? 5 steps to Category Creation: 1. See a critical gap. 2. Figure out how to fill and dominate it. 3. Establish innovation as a Differentiation. Must have a point of differentiation or others take advantage of your category creation. 4. Enable “platform momentum” so more people use your stuff than  More

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Amazon's Category Creation Going Again

Grid Platforms: The big idea? 5 steps to Category Creation: 1. See a critical gap. 2. Figure out how to fill and dominate it. 3. Establish innovation as a Differentiation. Must have a point of differentiation or others take advantage of your category creation. 4. Enable “platform momentum” so more people use your stuff than  More

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The guides

I met last week with this incredibly zany guy named Nick Hayes of Influencer 50. His firm understands influencer marketing at a very deep level and he’s now in the Bay Area establishing a presence here. In doing so, he’s studying the top 50 influencers who influence the influencer marketing field. Trying following that. But  More

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3,000 marketing messages per day

Today’s consumer receives over 3,000 marketing messages per day. That’s what Maritz Dialogue Marketing group says. Start counting and see how many you come up with in 1 hour. I think it holds true. Now the question I want to answer is what it takes to stand out amongst that crowd if you are marketing  More

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