Tag Archives | New Market Definition / Creation

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Video, video — oh how you’ve changed

Most consumers don’t want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don’t want to master Studio 10 by Pinnacle or Final Cut Studio by Apple, or climb the mount everest of all video editing products, Adobe’s Premiere. Consumers just want to take a shot  More

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Video, video — oh how you've changed

Most consumers don’t want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don’t want to master Studio 10 by Pinnacle or Final Cut Studio by Apple, or climb the mount everest of all video editing products, Adobe’s Premiere. Consumers just want to take a shot  More

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Ecosystems now matter

I know I’m becoming more of an introvert. I now think aboutĀ things that happened 2 weeks ago and assign meaning to them. Or does that mean, I’m pondering. Hmmm. Well, anyways, that’s the context to my writing about Software 2006 and an observation I have about the software business world today. Dr. Mark Bregman from  More

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Small Business Marketing: Clarity on Customer is Key

While I work with many mid to large size software firms in my day job, my other hat is being CEO of a small company. A small company with many, many competitors. Because consulting has no standard definition, anyone can ‘hang a shingle’ and call themselves a consultant, and then there are the over-sized competitors  More

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Great Product Management starts with…

One of the more common questions I hear from product management teams is based on figuring out why company A is successful and company B is not. Perhaps it’s that company A somehow does a better job of listening to their customers, is the question. Sounds intuitive. Perhaps even a little business-schoolish to imply success  More

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Hey what's that in the corner?

I had another late night meeting last week, where my firm was involved in helping a company evaluate a decision to an upcoming product launch. Sorry for not being able to provide details; maybe one day. While we presented data, evidence, and insights in a ‘compelling’ (the client said it, really!) way, the resolution to  More

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