So I do sit, and think, and write. I do it from coffee shops. I do it in the middle of the night when my son and husband are asleep so i don’t take away from family tie. And after all my solace to think, I start to iterate and shape and mold ideas further with this collaborative team. And then I meet with lots of people who guide and shape and restructure and critique. Hard, and time consuming, but also fruitful.