Tag Archives | Santa Clara University

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Who Owns Strategy? We All Do.

A couple weeks back, I was teaching a course at Santa Clara University for their high tech marketing program, when a bright young product manager asked me a question. In a room filled with engineers and a handful of product marketers and product managers, he stood up and asked, “Shouldn’t product management own strategy?” His [...]

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SCU Talk

There’s a great conference that the SCU does every year. I’ve wanted to actually go and participate because of the range of topics and speaker quality. A client of mine went years ago and told me how much she loved. So a couple weeks ago, I got asked to do the keynote. I’m so psyched [...]

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