I’ve been so busy synthesizing 10 years of thinking on Social Business Models, and writing up these ideas for an upcoming HBR magazine article that I have been remarkably behind on posts, and engaging the Yes & Know dialogue. (I’ll catch up soon.) Coming up from this heads-down focus to share a few ideas spurred [...]
Tag Archives | Social media
Twitter lets people find nuggets of ideas, gather and share sentiment, and –most importantly – helps people to find one another. It’s become customary to do “Follow Fridays” (in twitter language that gets reduced down to #FF) to help each other. I’m afraid I will sound a bit marmish in making this observation, but I [...]
A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing. Anything strike you as seriously wrong about that? Just think for a minute and you’ll get it…. Yes, that’s right. Twitter only started in [...]
Squirming. That’s what I do when I get an email from someone i want to connect with but it’s the wrong medium. I have to then decide if i want to let a NYT writer into Facebook where he’s only going to get pics of my kids, (and thereby find me incredibly boring!) or to [...]
As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.
The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement–and enhancement–for the transaction-based buying funnel.
The passage of California’s Proposition 8 (the gay marriage ban) has created a nasty problem for Yelp and other online reviews sites. The situation is a good example of the complexities of running a social site, and the ability of web-organized groups to distort a social ratings system. I’m not sure what the lesson is [...]