Tag Archives | Social media

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More

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Developing Ideas + Dealing with Haters

Whew! I feel like I just gave birth to an intellectual baby. And it was a big one. A 10-lber. And pushing it out was hard. And some people thought it was ugly. Regular readers to Yes & Know will have noticed I’ve been sucked into a particular idea for months now… Writing this 5-part  More

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Why Porter’s Model No Longer Works

This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. The headline has caused some interesting discussion / perspectives. (It also got some VERY strong personal attacks going.) I’m curious to see what you think,  More

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Rules for The Social Era

I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to win in it. Instead of ‘Built to Last’, we need to ‘Build for Speed’.  More

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Humanize Thru Trust

“Do you trust him/her?” The answer to that question determines a lot – whether you follow a leader, and whether others follow you. Given the centrality of this tenant to, well, everything…the question is how exactly do you build trust? I’ve been thinking about this question a lot over the years and there is one  More

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