Tag Archives | #socialera

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Our Obsession with Scale is Failing Us

Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something  More

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Enthusiasm for #SocialEra

FastCompany.com will feature an excerpt from the #SocialEra book on Monday. But Forbes Women beat ‘em to the punch in a piece on Thursday saying, “This is one of best books describing the deep shifts in how we operate in the world that I’ve read in years–probably the most radical and compelling since Clay Shirky’s  More

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More