When I was in NYC a few weeks back, the NYSE group asked me to sit down and talk about the impact of Social Era as it relates to the Board’s role in Value Creation. Now, I am a relatively new director of a public company but have been around and guided public boards for [...]
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Traditional Strategy Is Dead. Welcome to the #SocialEra
When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the [...]