Tag Archives | Technology & Trends

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The “Lamest Feature Ever” on a Corporate Weblog

All right, it’s probably not the lamest one ever. But it’s the lamest one we’ve seen in quite a while.
Sprint has a weblog that lists podcasts the company has created. That’s fine. But for some reason the site has a prominent tool to let the user change the background highlight color used in the weblog’s graphics. Not the whole background, just the highlight color. And there are only four choices.

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Aside

The "Lamest Feature Ever" on a Corporate Weblog

All right, it’s probably not the lamest one ever. But it’s the lamest one we’ve seen in quite a while.
Sprint has a weblog that lists podcasts the company has created. That’s fine. But for some reason the site has a prominent tool to let the user change the background highlight color used in the weblog’s graphics. Not the whole background, just the highlight color. And there are only four choices.

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Understanding the full impact of the web

This will probably sound crazy, but despite all the hype about Web 2.0 and web startups, the most common mistake we see tech companies making with regard to the web is underestimating its long-term impact on their businesses.
I’m not sure why this is. Maybe it’s a reaction to the Internet bubble — because the short-term effects of the web were oversold, people also tuned out the long-term effects. I know some companies are so settled in their current franchises that they don’t understand how vulnerable they are over time to the changes taking place in the marketplace. Others take the web very seriously in one respect, but don’t understand its full impact across their entire company.
To understand what the web is going to do to our businesses, you have to look at it as both an application development platform and a new communication medium. Either change alone would have huge impacts, but the two together are especially powerful. Here’s what we see happening in each area, followed by some ideas on what they mean for businesses.

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Yahoo Partners with Motorola: Should You Care?

Yahoo and Motorola recently announced a multi-year deal where Motorola will pre-load Yahoo Go for Mobile on “tens of millions” of mid-priced and high-end Motorola phones. The deal is similar to the deal Yahoo and Nokia struck in January. Currently, Yahoo Go for Mobile is available in US only from Cingular on a single Nokia phone (S60-based Nokia 8862) available since February. 5-10 models are shipping with the service in Europe and Asia.

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Web 2.0 Takes Another Step Forward

Market analyst powerhouse Gartner recently came out strongly behind Web 2.0, which we and others see as another step toward the Web 2.0 vision. While Gartner expects the majority of Global 1000 companies to adopt some technology-related aspects of Web 2.0 by 2008, companies will be much slower to adopt the social dimensions of Web 2.0.

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Flash: The New Computing Platform?

The newly-merged Adobe/Macromedia is rolling out ambitions plans for Flash, its Web animation tool. Most of the tech community is expecting there to be a battle between Adobe and Microsoft over Web graphics, but we think the competition goes a lot deeper than that, to the heart of the Windows franchise. We think Adobe is trying to make Windows irrelevant, and it might work.
To explain what’s happening, we have to spend a little time discussing what exactly an operating system like Windows is. To a computer scientist, an OS is the software that enables computing hardware to work. It manages the basic operations of the system (thus the name), so applications can perform the tasks desired by a designer or user.

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