Tag Archives | TED

Our Obsession with Scale is Failing Us

Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something [...]

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]

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Sneak Peek at TEDBookstore

Last week, I had my very own ‘Sophie’s Choice’ moment, but not for children… but for books. TED (the conference) offers an onsite bookstore with handpicked titles. The Bookstore is run by a socially responsible business, BetterWorldBooks, which donates monies in the millions to literacy programs in the developing world. Like any bookstore in a [...]

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