Your Brand is Exhaust Fume, not the Engine

“How do you manage your brand?” I get asked that question really often, especially at public-venue speaking events. Typically, I sigh. It is not that the question is silly, or

You Spent 10K for THAT?!

I go to several conferences each year, often as a paid keynoter or speaker, but always as an enthusiastic learner. Quite often, I’m disappointed to see that what is ‘on