There’s been a heated online debate about the ways consumers are influenced to buy things and adopt new social trends. Some people say a small group of Influencers drive most consumer decisions. Others argue that ideas spread through society from random starting points, without a hierarchy. The evidence shows that both groups are wrong in [...]
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It’s a bird, it’s a plane, it’s Community!
Last Friday, I went to a party in Atherton and met two CEOs who used the word “community” as their secret sauce.