What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is

3 Books Well Worth-Reading

The Synergist A business book meant for the real-working leader, Les McKeown gives an intuitive model to allow anyone to lead. The notion is that every team needs a blend

Developing Ideas + Dealing with Haters

Whew! I feel like I just gave birth to an intellectual baby. And it was a big one. A 10-lber. And pushing it out was hard. And some people thought

Stop Talking About Social and Do It

“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also

Meetings are SuperTax of Work

We create a huge tax on everything we do when we insist on meeting more, later. Send stuff out that is best read so we don’t have to spend time

Why Social Marketing Is So Hard

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15

Why Porter’s Model No Longer Works

This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era.