Format Archives: Aside

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What defines scale?

In the past 100 years, we needed institutions to create scale. Firms provided us with a more efficient way to create value by lowering collaboration costs and increasing the access to information. Centralized firms enabled what individuals could not do on their own. One side effect, though, was that the customer became “out there”.  Also,  More

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The Elastic Enterprise

I was recently connected to Haydn Shaughnessy, the Forbes columnist and E2.0 expert, who just wrote a book, called the Elastic Enterprise. In it, he mentioned that one of the main transformations that the elastic enterprise brings is a new form of scale. As you know I’ve written about this topic of scale in the  More

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The Checklist for Changing the World

Most people think that ideas change the world. That’s not true. Ideas in our head do not create change. Ideas, co-created with others, fueled by the conviction of our hearts to do better, and then manifested in the real world – that is what creates change. We all have innumerable ideas. Some, of course are  More

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about  More

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3 Books Well Worth-Reading

The Synergist A business book meant for the real-working leader, Les McKeown gives an intuitive model to allow anyone to lead. The notion is that every team needs a blend of visionary, an operator, and a processor. And the often invisible but crucial role that blends all these 3 is a synergist, able to find  More

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