The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?
In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.
This quick-read offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields power; and soliciting community investment in an idea so that it can take hold and grow.
The Industrial Era and the Information Age are over and their governing rule are passé. Leading in the Social Era requires a rethink and reimagination of what can be. Read 11 Rules for Creating Value in the Social Era to be ready to meet the challenges of this new age and thrive.
Reinventing Strategy for the Social Era, Podcast (10 minutes, HBR, September 2012), here.
Social Rules Webinar (60 minutes, Harvard Business Review Press, September, 2012), here.