Ideas that create value can come from anyone, anywhere. Even outside the perimeter of a firm. Connected People can now do what once only large organizations could. In the Social Era, value creation starts by individuals gathered around an idea and scales through social mechanisms, such as trust, authenticity, and purpose.

“Purpose is a better motivator than money. Money, while necessary, motivates neither the best people nor the best in people. Purpose does.”

“The ‘old guard’ won’t be in power forever. An old school way of thinking is to fight for everything you’ve got. To me this resembles the old view of the Divine Right of Kings. Kings believed they had the right to autocratic power until revolutions came across the world and overruled them. I believe the same will happen in business. In the modern Divine Right of Business Leaders, the power will shift away from the elite and bring with it massive change.”

Dialogue Review | Challenging the status quo in business by Nilofer Merchant

11 Rules for Creating Value in the #SocialEra

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?

“Social” is much more than “media.”  Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.

The Industrial Era and the Information Age are over and their governing rule are passé. Leading in the Social Era requires a rethink and re-imagination of what can be. Read 11 Rules for Creating Value in the Social Era to be ready to meet the challenges of this new age and thrive.

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