Ideas that create value can come from anyone, anywhere. Even outside the perimeter of a firm. Connected People can now do what once only large organizations could. In the Social Era, value creation starts by individuals gathered around an idea and scales through social mechanisms, such as trust, authenticity, and purpose.
11 Rules for Creating Value in the #SocialEra
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that?
“Social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition.
The Industrial Era and the Information Age are over and their governing rule are passé. Leading in the Social Era requires a rethink and re-imagination of what can be. Read 11 Rules for Creating Value in the Social Era to be ready to meet the challenges of this new age and thrive.