The Power to Innovate

New ideas are what propel us into the future. But, shockingly, plenty of data tells us that a lot of innovative ideas get ignored, snubbed, and silenced. In fact, 61% of us actually cause our own innovative ideas to die. It’s counterintuitive because we all believe that with the right combination of sheer brilliance, dogged grit, and fervent hustle, original ideas will triumph and change the world. We need to understand why ideas die and what to do about it. If we don’t, we will continue to waste deep pools of ideas we need to make us competitive, profitable, and relevant.

Blown away by Nilofer Merchant’s speech. Great storyteller. Thanks @marketo #MKTGNation for the inspiration.

Drew Neisser. Chief Marketing Renegade (@DrewNeisser)

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