Ideas don’t get executed if the organization has an “Air Sandwich”, which is the empty void in an organization between the high-level strategy conjured up in the stratosphere and the realization of that vision down on the ground. That’s why we need a new how. To do collaborative work. Because the future is not created, the future is co-created.
THE NEW HOW: CREATING BUSINESS SOLUTIONS THROUGH COLLABORATIVE STRATEGY
Look at your organization’s hierarchical approach. Did you know it is the number one way you are killing innovation in your firm? The New How shares the secret sauce you can use to work with teams to create fierce performance that can only lead to great outcomes.
Most organizations have a traditional view that “strategy” belongs to one part of an organization and “execution” another, creating what she calls an AirSandwich inside the organization. An AirSandwich is like a peanut butter sandwich – it is missing all the stuff that matters. In business, those are the decisions, deliberations and understandings when people are engaging an idea – to make that idea a reality in the marketplace.