Small idea, big impact

At 3,072,943 views (and counting), this 3-minute TEDtalk rocketed around the world. It changed the culture by clearly naming something, and then making change super do-able. This is what Nilofer does; sees something few sees, and showing us how to change, so progress is possible. The topic is an everyday one, a problem hiding in plain sight. Yet it wasn’t until it was named and a specific actionable change suggested that society got the message. That’s why it has had an immense effect on technology, work relationships, meeting culture and so much more.

I had our students watch her TED talk as part of [a] Global Executive MBA class I taught on speaking skills. She’s smart and innovative, and communicates her ideas in a compelling fashion for both experts and laypeople alike.

– Dorie Clark. Professor, Duke University Fuqua School of Business

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