Nilofer coined the phrase “sitting is the smoking of our generation” after being asked to give a talk at the main TED conference. Featured by TED editors on the home page, this 3-minute talk shows how a small idea can have a big impact: Next time you have a one-on-one meeting, make it into a “walking meeting” — and let the ideas flow.
“Sitting is the new smoking,” has been quoted many times since it’s creation by Nilofer Merchant. It was famously repeated by CEO Tim Cook at the launch of the Apple Watch to announce the new feature to remind you to stand once per hour. It’s been quoted over 300 million times since its inception and used in nearly every media outlet across the globe.
TED Radio Hour on NPR
