Small idea, big impact

At 3,243,523 views (and counting), this 3-minute TEDtalk rocketed around the world. It changed the culture by clearly naming something, and then making change super do-able. This is what Nilofer does; sees something few sees, and showing us how to change, so progress is possible. The topic is an everyday one, a problem hiding in plain sight. Yet it wasn’t until it was named and a specific actionable change suggested that society got the message. That’s why it has had an immense effect on technology, work relationships, meeting culture and so much more.