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Author Archives: Nilofer Merchant

Blog Yes & Know

Finding the Core Value Proposition is Key

March 14, 2006

I recently got introduced to an up-n-coming PLM (product lifecycle management) software vendor who shall remain nameless. There are several notable vendors already in the PLM space including IBM, PTC, …

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Reflecting our Culture

March 13, 2006

This funky website has words that are being considered for entry into the Merriam-Webster dictionary. This month’s entry has some that spark my interest: metanoia (noun) : a transformative change …

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Where is this Software World Going?

March 11, 2006

I wish I had an answer for the emerging business trends in software, and how they’ll play out. I can’t see the horizon very well but I do have some …

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Another Cisco Move

March 11, 2006

Cisco made another move to the vertical security space yesterday. They bought a company for $51M and 27 people that provides them video surveillance capabilities. This acquisition maps well to …

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Who wants you to be their Leader?

March 10, 2006November 8, 2019

The Wall Street Journal Bookmark’s section this morning reviewed a book called “Why Should Anyone Be Led by You?” Besides noting the great title (who came up with that?!), I …

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Past the Facade of Degrees, Pedigree, and Bios

March 9, 2006November 8, 2019

Want to know who someone is, how insightful they are and what they really care about? Then stop listening to their self-promotion pitch inclusive of the mckinsey-harvard pedigree*, or reading …

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B2C Marketing Has Its Nuances

March 8, 2006June 21, 2011

Last weekend I wrote about Cisco entering multiple, disparate markets at the same time. While I thought that vertical strategy appears to be a good fit with the strengths and …

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3 questions to a personality profile

March 6, 2006July 17, 2011

Found this on the web. In 3 questions, it got close. At work, it didn’t mention that I should be in service, or an entrepreneur. Both of which I think …

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Market Entry Moves by Cisco Warrant Review

March 4, 2006November 8, 2019

For every successful market entry, another 4 fail. I learned that in grad school. One of the few facts that made practical sense, and thus stuck. That metric included every …

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  • Uncategorized (195)

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