Blog Yes & Know

Solving the Puzzle: Pricing, Licensing & Business Models

Today, almost all software vendors are doing something in the SaaS arena. Salesforce.com, NetSuite, Yahoo! and Google are well-know SaaS developers, but IBM, Oracle, SAP, and Symantec are all moving that way too. Single-user desktop applications are under the least pressure, and are moving the slowest.

Solving the Puzzle: Pricing, Licensing & Business Models

Today, almost all software vendors are doing something in the SaaS arena. Salesforce.com, NetSuite, Yahoo! and Google are well-know SaaS developers, but IBM, Oracle, SAP, and Symantec are all moving that way too. Single-user desktop applications are under the least pressure, and are moving the slowest.

Cluetrain 2007: Ten Commandments Revised

Seven years ago, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger posted an online document called the Cluetrain Manifesto. It laid out 95 principles for communicating with customers online. The Manifesto created big stir, was signed by a lot of people working in the tech industry, and turned into a book that sold well at the height of the Internet bubble. But since then it has been largely forgotten.
Seven years later, the Manifesto is a mixed bag. Some of its maxims are seriously out of date, and a few are just plain wrong. There are also some things missing. Because the document is long, and parts of it are badly off target, we’re reluctant to refer any of our clients to it today.
However, parts of the Manifesto are just plain brilliant, and deserve to be spray-painted on the walls of corporations around the world.

Two types of Advisors: those that Critique and those that Create

Have you ever had the feeling that the people around you are there to tell you how something won’t work? Those are called critiques. Having a critique around as an advisor would be like being in the middle of the country and lost trying to get to NYC let’s say, and having someone come by to say, “this freeway won’t take you to there”. Okay, fair enough. But don’t just leave me there, dude. Tell me which one does!