Tag Archives | Apple

What Will Save Us?

Any time I have a chance to share my story to a good listener, I get to reinterpret the narrative thread that ties it all together. The story I would have told you of, say my Apple work experiences at age 25 would be different than the stories I will pull out now after nearly  More

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3 Must-Reads for this Weekend #14

I’m sitting at home coughing and coughing. After a long 40 days on the road, I am now officially sick. About the only thing I have energy to do is to read, but luckily there are some amazing things people have written. The common thread is about knowing when and how to adapt (because adapt  More

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about  More

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Yahoo’s ShakeUp Demands Fearlessness

Four longtime Yahoo board members, including the chairman, are leaving the company. In this one move, Yahoo is trying to make a clean break from the past — signaling that they are primed to reboot. It’s a much-needed and long-overdue step on the path to shifting trajectories. The Pattern of Failing Organizations Larger organizations follow  More

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Are You Standing Out Today?

People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items are, well, the things you find on Amazon. If I start to  More

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Kill the Meetings

After coming off a 6-month sabbatical from Apple, I returned to work at about 5:30 am, cleared my inbox by 8 a.m. (hey, it was 1994 – this was still humanly possible, back then). By 8:30, I was sitting bright and cheery in the conference room for the regular weekly kickoff meeting that our work  More

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