During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about [...]
Tag Archives | Apple
Yahoo’s ShakeUp Demands Fearlessness
Four longtime Yahoo board members, including the chairman, are leaving the company. In this one move, Yahoo is trying to make a clean break from the past — signaling that they are primed to reboot. It’s a much-needed and long-overdue step on the path to shifting trajectories. The Pattern of Failing Organizations Larger organizations follow [...]
Are You Standing Out Today?
People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items are, well, the things you find on Amazon. If I start to [...]
Kill the Meetings
After coming off a 6-month sabbatical from Apple, I returned to work at about 5:30 am, cleared my inbox by 8 a.m. (hey, it was 1994 – this was still humanly possible, back then). By 8:30, I was sitting bright and cheery in the conference room for the regular weekly kickoff meeting that our work [...]
Be Your Own Hero
When I was growing up, I looked for a savior in just about everyone. There were too many fruitless visits from child protective services. There were too many police cars that arrived to “quiet things down” only to let them flare up again the next day. There were too many visits to the hospital ….The [...]
Steve Jobs’ Legacy: Design Your Own Life
While there are many things worth celebrating of Steve Jobs’ life, the greatest gift Steve gave us is a way to design our own lives. Steve Jobs was known for being a design god who sweated experience, and pixels and, well, everything. “Design,” he once said, “is a funny word. Some people think design means [...]
What Steve Jobs Taught Me About Growth
Finding that first market — a few customers willing to pay for your early product – is hard enough. But there’s one thing that may be even harder. And that’s finding the second market. Especially because companies are often so focused on protecting what they already have. In 1996 when Steve Jobs first returned to [...]
Must-Read Weekend Reading …
Wall Street rewards New Product Lines “There’s tremendous pressure on companies, particularly publicly traded companies, to grow and grow. You see, for the most part shareholders don’t profit from steadily profitable business, but unexpected growth. Microsoft grew profit by 30% year over year, and the stock market said meh. For a company as successful as [...]
Silence Hurts
This essay originally appeared in the collection End Malaria, proceeds from which go to Malaria No More. End Malaria is full of short yet meaningful posts by 61 amazing writers/thinkers. For more information or to buy the book (or 10), go to EndMalariaDay.com. [Really, do it.] HBR was also kind enough to break their rules [...]
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About Nilofer…
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And, Who Are You?
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What Replaces Marketing
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What’s Your ScoreBoard?
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Rogues, Misfits Or Heroines?
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Just How Powerful Are You?
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Resilient Organizations & Open Networks
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Advice to Writers
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The Synergist; Valuing All the Roles
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What defines scale?
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